Building a gold star education product is not an easy task. It requires one to come up with a product that satisfies the needs of teachers. The product must also be tested to prove to the teachers that it is right for them. ClassDojo is an example of an edtech product that has successfully gone through this process and earned a Gold Star. This status makes it one of the key players in the $1.4 billion industry.
Teachers are the most important players in the education industry. Any edtech product should be focused on them, not administrators and support staff. The two groups heavily rely on teachers’ judgment to make purchases. Any entrepreneur hoping to create a market for his or her products in the field of education must focus on reaching out to the teachers. Below are the key steps an entrepreneur should focus on when developing an edtech product.
- Solving actual problems
In the education sector, budgets are stretched. Teachers can only order for products that they actually need. Like ClassDojo, a product should bring solutions into the classroom instead of just wowing the users. Most teachers posits that there is the need for more products in the field to designed to solve various problems that tutors face in class and outside. ClassDojo provides the ideal platform that enhances effective communication between teachers and parents. An entrepreneur can easily talk to teachers to determine exactly what they need other than making assumptions. Sam Chaudhry used this approach to found ClassDojo. The app helps to connect teachers, parents and students, a critical ingredient in creating a positive culture in classrooms and schools.
- Is tested and proven
Teachers are busy and do not want to gamble. An entrepreneur must test and prove that his or her edtech product works. Instead of trying out hundreds of products to find the right one, teachers will go for the one that has already been tested and proven. This makes their work easier. Notably, entrepreneurs can seek the services of accelerators to facilitate the process of testing their products to enable ground-up change. An example of these programs is the Jefferson Education Accelerator. This program was created by the University of Virginia’s Curry School of Education. Lastly, an entrepreneur should have a plan for implementation and adoption of the product.
ClassDojo is a social media product aimed at helping teachers to create a community that includes parents and students. The communication platform can be accessed using applications that can be downloaded from App Store and Google Play. The edtech product is used in 2 out of 3 schools in the United States and in over 180 countries globally. This way, it ranks as one of the most popular applications in the education sector.