The world is moving ahead fast at a massive pace, and the contribution of technology in this is immense. In fact, without the progress in the world of technology, we wouldn’t be enjoying the benefits of faster communications, online shopping, mobile technology, safer transportation, and so much more. Technology is playing a vital role in just about every industry to make a positive difference and impact. One of the technologies that have played a crucial role in the world of e-commerce business in recent times is the artificial intelligence technology. Sentient AI is one of the most trusted names in the world of artificial intelligence technology as it helps the e-commerce companies to serve the customers better and in a personalized fashion while in the process collect data that can help in improving the business and marketing strategy.
One of the roles of AI platform and technology offered by Sentient AI is to serve as the e-commerce recommendation engine. Whenever a customer goes to an e-commerce site, he or she comes across a series of a recommendation made by the section. It is these recommendations that play a vital role in the shopping experience of the customers. It helps in personalizing the entire experience and ensures that the customer can find what he or she is looking for from the thousands of available products in the selected category. The artificial intelligence technology actually configures the requirements of every customer through many different parameters and collected information from the customers’ past order history, shopping preferences, average budget, brands preference, products watched, and so on.
The e-commerce recommendation engine by Sentient AI almost works with the customers as their shopping journey progresses into the site. It deciphers the needs of the customers and presents them with that they are looking for by even correlating the experiences of other shoppers with similar requirements and the purchases made by them. It is a very intuitive technology that helps in identifying what the customer is looking for. As most of the e-commerce sites, these days are known to have thousands and millions of products in their inventory that is humanly not possible for any shopper to go through, it only makes sense to use the AI technology and its e-commerce recommendation engine to provide a personalized shopping experience to the customers. It is a well-known fact in the e-commerce industry that such AI technology has dramatically improved the sales and revenue of the company while also giving the company a push in its market image.