Don Ressler is a businessman and entrepreneur and began his career when the Internet was in its young stage. Ressler and his friend and business partner Adam Goldenberg, is the Co-Founder of the online fashion retail subscription service, JustFab. Formerly named JustFabulous, the company was formed in 2010 and carries a selection of denim, jewelry, handbags and shoes. Mr. Don Ressler has also created several other companies with JustFab as the parent company including FabKids, Shoe Dazzle and Fabletics. The goal of the company is to provide the best shopping experience while delivering quality fashion and accessories at affordable prices.
The business model is subscription based and for a monthly fee, each member experiences a personal and unique shopping experience at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0. Upon subscription, each member fills out a survey that serves as a preference base upon which all choices made. On the first of each month, a personal stylist chooses several items according to each member’s preference survey and the member has the choice to accept all or some of the items, reject some or all of the choices or choose alternate items.
Mr. Don Ressler received funding from Matrix Partners in 2011 to help support their new start-up. The additional funding helped Ressler and Goldenberg expand their business in 2012 and establish operations in Canada, the United Kingdom and Germany. JustFab also acquired FabKids, a children’s online subscription service. Don Ressler also attracted the attention of Kimora Lee Simmons, fashion icon and businesswoman, who was intrigued by the company and the business model. Simmons saw the incredible potential of the company and did not hesitate to take on the roles of President and Creative Director. One of her great strengths and talent is to cultivate a fan and customer base through social media.
In 2013, JustFab upped its game and level of visibility when it embarked on a path in television. JustFab became the subject of a television show called “Kimora: House of Fab.” Each episode showcased a behind the scenes look at the JustFab offices and the duties of the marketing and merchandising division and the public relations department. The television series served as a tremendous marketing tool as it brought attention to its subscription service as well as the name JustFab.
The company has grown significantly and quickly and has added brick and mortar locations to its holdings. There is a three to five year expansion plans in place to add another 75 to 100 store locations to its repertoire.