Category Archives: CEO

Why The Chairmanship And Presidency Posts Draws A Lot Of Attention At Banco Bradesco SA

With over five thousand branches and revenues running into tens of billions, Banco Bradesco SA is scaling the heights of the Brazilian banking sector. Bradesco, which is headquartered in Osasco, is a significant private bank in Brazil coming just after Itaú Unibanco. In fact, were it not for the merger between Itaú and Unibanco in 2009, Bradesco would still be the largest private bank in the Latin America country.

While market leadership is not as essential as quality service delivery to clients, Bradesco’s business strategies in the recent past reveal a financial firm that is interested in regaining market leadership. Case in point is Bradesco’s acquisition of the Brazilian retail unit of HBSC in 2015 which put the bank ahead of Itau Unibanco regarding branch network, number of account holders and total investment funds. Although the $5.2 billion acquisition did not elevate Bradesco above Itaú Unibanco in terms of assets, deposits, and loans granted to borrowers, it did put Bradesco close second to its rival. The $5.2 billion acquisition was termed the most significant one in Brazil in 2015, and it was spearheaded by the then chairman of the board of directors, Lazaro de Mello Brandao, and CEO, Luiz Carlos Trabuco. Isto É Dinheiro Magazine named Trabuco, who is still the CEO and was recently appointed the chairman to succeed Brandao, the “Entrepreneur of the Year,” in the finance category following the 2015 purchase of HSBC.

Read more: Bradesco to Choose Board Member as New President, says Trabuco

Brandao and Trabuco were quite the formidable duo. The two worked seamlessly in the interest of Bradesco and accomplished a lot for the bank cementing its position in the Brazilian financial industry. Trabuco was appointed as the president of Bradesco in 2009, succeeding Marcio Cypriano. At the time of Trabuco’s appointment, Brandao was already the chairman of the bank. In fact, he had held the post for 18 years. Although Trabuco was, and still is, Brandao’s junior, Brandao offered him support and the two worked harmoniously. But it was not the first time for Brandao to work with another CEO; Marcio Cypriano was appointed the president of Bradesco in 1999 when Brandao was the chairman of the bank, and he worked with him for ten years.

Brandao was first appointed to senior management in 1981 when Amado Aguiar, the entrepreneur behind Bradesco, stepped down. He was the second CEO of Bradesco. Brandao was the CEO with Aguiar as the chairman of the board of directors of the bank for 10 years according to When Aguiar stepped down in 1991, Brandao took over the chairmanship mantle from him. He then doubled up as the chairman and the CEO of the bank until 1999 when Cypriano stepped in. Brandao, however, continued as the chairman of Bradesco until October 11, 2017. At the time of his resignation, the 91-year-old Brandao had served Bradesco for 74 years. So much for the man who started his career at Bradesco as a clerk in 1943.

Bradesco named Trabuco the new chairman of the bank. But while he is capable of doubling up the chairman and president of the institution, his tenure as CEO will elapse in March. The bank will have to appoint a new CEO to fill the vacancy that will be left by Trabuco. As is the norm at Bradesco, chairpersons and CEOs are selected exclusively from within the company. Presently, seven Bradesco’s staff are seen as the overdogs in the succession contest. They include Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, and André Rodrigues Cano. The seven are either heads of departments, Bradesco’s subsidiaries, or in charge of crucial roles.

Search more about Luzi Carlos Trabuco:,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html

Birth of a Unicorn Queen

To this rising fashion fanatic, makeup is more than just a blemish concealer! It’s a form of freedom and expression.

Doe Deere, CEO and Founder of Lime Crime Cosmetics, pushes boundaries with her line of free spirited, vibrantly colored cosmetics. She’s showing the world that there is a way to find style by embracing colors that are outside of norms of the fashion world.

Often seen sporting a range of different, and unnatural hair colors, Doe has even gone as far as to call herself “Queen of the Unicorns”. A title which she is owning with every new look.

If that in itself doesn’t interest you in her cosmetics line, then perhaps her backstory will.

Though she was born in Russia, Doe spent most of her life in New York City. There she had plenty of inspiration when it came to fashion. However, an ongoing issue that Doe continued to run into, was that colorful fabrics and cosmetics were a lot harder to come by than the average “natural” colors.

In 2008, Doe had decided that it was time that somebody show the fashion world that beauty could come in an array of colors and not just one specific look. With that in mind she launched her own line of colorful cosmetics.

The “Queen of Unicorns” seemed to set new rules to an already neatly outline industry. Adding neon pinks and greens and yellows to makeup kits seemed like such a ‘goth’ concept in theory, or was it? Could such vibrant colors truly make it in a world full of nudes and dull reds? Luckily, Doe seemed to think so and quickly began working on her own solution to such a black and white world.

By modeling her own looks and clothing, Doe, began to show the world that not every color had to paint the same picture. In fact, the more color added to a painting, the more connected to the real world it appears to be. And with that, Doe’s cosmetic line soared.

Using vegan and cruelty-free products, Doe developed a look that people could both connect and express themselves with.

In an interview Doe Deere was asked about her daily operations at Lime Crime Cosmetics, and here’s what she had to say:

“I have yet to have a typical day! As a CEO, my job is to make sure all my departments are running smoothly and to provide guidance where needed. This means that some days I’m working on new products, other times I’m focusing on marketing and social media, and some days I’m brainstorming what’s new with my Chief Creative Officer. One thing’s for sure – it’s never a dull moment here at Lime Crime HQ!”

Visit Lime Crime’s website where purchases can be made on the company’s website. Also check out the website to find out more information on all of the products offered as well as other locations where the products can be purchased.

CEO Cosme

The Unicorn Queen is daring you to be different! Will you accept the challenge? Learn more:

Doe Deere Beauty Entreprenuer

Starting your own business can be exciting and scary all at the same time. You must do your research and start out with a solid business plan. Financing, work ethic and passion are the keys to success when starting your own business. It is a good idea to consult with a successful business owner that can help guide you in the right direction. Start planning out every small detail of your business. A business plan is required, and help make sure you have everything ready to go before finalizing. If you need help with financing, banks will want to see your business plan before lending any money. Consider your time that your business will require from you when you start out. Most startup businesses require around the clock work in order to make it a success. Make sure you keep up to date with the latest market trends. Doe Deere has inspired so many men and women and often speaks at entrepreneur conventions. Learn more:

Female entrepreneur Doe Deere is the founder of Lime Crime Cosmetics. Her successful makeup line is seen all over Facebook and Instagram. Makeup artists around the world flaunt their Lime Crime cosmetics. Over the past few years, Lime Crime has become so successful that celebrities have been seen wearing her cosmetics. Her line consists of a wide array of cruelty-free makeup products. Doe Deere is known for using wild colors so bright and vibrate you won’t find them anywhere else. Doe Deere started her makeup line in 2004 and her popularity has grown exponentially since. Doe Deere mixes her passion with smart business ideals when it comes to her business.

Lime Crime Makeup was launched right before Halloween in 2008. Doe felt that she couldn’t find makeup so colorful that it worked with her eccentric style. Unicorn lipsticks were launched in 2009, which gave makeup artists more options. The Velvetine liquid lip line was introduced in 2012. All products are never tested on animals and are 100% vegan. Lime Crime Makeup is certified by The Leaping Bunny Program and PETA. The Leaping Bunny certification works with 8 animal protections groups as well as the Humane Society. They have created strict background testing to assure cosmetics are not tested on animals. PETA has certified Lime Crime Cosmetics as both cruelty free and vegan. Doe Deere and her staff are truly committed to the humane treatment of our furry friends. Learn more: