Category Archives: Women in Business

Birth of a Unicorn Queen

To this rising fashion fanatic, makeup is more than just a blemish concealer! It’s a form of freedom and expression.

Doe Deere, CEO and Founder of Lime Crime Cosmetics, pushes boundaries with her line of free spirited, vibrantly colored cosmetics. She’s showing the world that there is a way to find style by embracing colors that are outside of norms of the fashion world.

Often seen sporting a range of different, and unnatural hair colors, Doe has even gone as far as to call herself “Queen of the Unicorns”. A title which she is owning with every new look.

If that in itself doesn’t interest you in her cosmetics line, then perhaps her backstory will.

Though she was born in Russia, Doe spent most of her life in New York City. There she had plenty of inspiration when it came to fashion. However, an ongoing issue that Doe continued to run into, was that colorful fabrics and cosmetics were a lot harder to come by than the average “natural” colors.

In 2008, Doe had decided that it was time that somebody show the fashion world that beauty could come in an array of colors and not just one specific look. With that in mind she launched her own line of colorful cosmetics.

The “Queen of Unicorns” seemed to set new rules to an already neatly outline industry. Adding neon pinks and greens and yellows to makeup kits seemed like such a ‘goth’ concept in theory, or was it? Could such vibrant colors truly make it in a world full of nudes and dull reds? Luckily, Doe seemed to think so and quickly began working on her own solution to such a black and white world.

By modeling her own looks and clothing, Doe, began to show the world that not every color had to paint the same picture. In fact, the more color added to a painting, the more connected to the real world it appears to be. And with that, Doe’s cosmetic line soared.

Using vegan and cruelty-free products, Doe developed a look that people could both connect and express themselves with.

In an interview Doe Deere was asked about her daily operations at Lime Crime Cosmetics, and here’s what she had to say:

“I have yet to have a typical day! As a CEO, my job is to make sure all my departments are running smoothly and to provide guidance where needed. This means that some days I’m working on new products, other times I’m focusing on marketing and social media, and some days I’m brainstorming what’s new with my Chief Creative Officer. One thing’s for sure – it’s never a dull moment here at Lime Crime HQ!”

Visit Lime Crime’s website where purchases can be made on the company’s website. Also check out the website to find out more information on all of the products offered as well as other locations where the products can be purchased.

CEO Cosme

The Unicorn Queen is daring you to be different! Will you accept the challenge? Learn more:

Doe Deere Beauty Entreprenuer

Starting your own business can be exciting and scary all at the same time. You must do your research and start out with a solid business plan. Financing, work ethic and passion are the keys to success when starting your own business. It is a good idea to consult with a successful business owner that can help guide you in the right direction. Start planning out every small detail of your business. A business plan is required, and help make sure you have everything ready to go before finalizing. If you need help with financing, banks will want to see your business plan before lending any money. Consider your time that your business will require from you when you start out. Most startup businesses require around the clock work in order to make it a success. Make sure you keep up to date with the latest market trends. Doe Deere has inspired so many men and women and often speaks at entrepreneur conventions. Learn more:

Female entrepreneur Doe Deere is the founder of Lime Crime Cosmetics. Her successful makeup line is seen all over Facebook and Instagram. Makeup artists around the world flaunt their Lime Crime cosmetics. Over the past few years, Lime Crime has become so successful that celebrities have been seen wearing her cosmetics. Her line consists of a wide array of cruelty-free makeup products. Doe Deere is known for using wild colors so bright and vibrate you won’t find them anywhere else. Doe Deere started her makeup line in 2004 and her popularity has grown exponentially since. Doe Deere mixes her passion with smart business ideals when it comes to her business.

Lime Crime Makeup was launched right before Halloween in 2008. Doe felt that she couldn’t find makeup so colorful that it worked with her eccentric style. Unicorn lipsticks were launched in 2009, which gave makeup artists more options. The Velvetine liquid lip line was introduced in 2012. All products are never tested on animals and are 100% vegan. Lime Crime Makeup is certified by The Leaping Bunny Program and PETA. The Leaping Bunny certification works with 8 animal protections groups as well as the Humane Society. They have created strict background testing to assure cosmetics are not tested on animals. PETA has certified Lime Crime Cosmetics as both cruelty free and vegan. Doe Deere and her staff are truly committed to the humane treatment of our furry friends. Learn more: