Trade schools specialize in teaching specific industries to students so that they can leave an institution and jump right into the workplace. Today, many collegiate institutions are separate from trade schools, and teach things which aren’t necessarily of direct application in the real world. As a result, students often come to the professional arena woefully unprepared. However, there is change on the wind.
Entrepreneur.com recently posted an article about the possibility of online reputation management courses at the college level. The writer of the article pointed out that even people on Tinder were vetting each other via social media before meeting one another–it was something he learned from his fiancee, who he met on that dating application. If dates are willing to do social checks with the internet, why wouldn’t businesses do the same? In fact, they do. Human resources departments today may reject applications based on a bad social media profile. And as integral as maintaining online reputation is for an individual, it goes double for a business.
Businesses that have strong social presence will naturally have a ubiquity of clientele that is loyal or incidental. Online Reputation Reviews are going to arise, and a company that conducts itself poorly online is a sitting duck for targeted vitriol. The worst part about online reputations is that marks against them can plague an individual or a company for years. One tiny comment could make big waves; especially when viral trends are considered. Making a corporate gaffe that turns into a viral meme could destroy an entire business. Avoiding such gaffes, or having the online reputation management acumen to divert public attention and recover are both necessary skills in the world of today. So with all that in mind, doesn’t it make sense that colleges should begin offering this degree?
The Entrepreneur.com article makes a great point, and entrepreneurial minds out there who recognize that there is a need to be filled may be able to find work themselves as they fill it. One thing is sure: except there should be some international global catastrophe, online reputation management is going to get more operationally integral, not less.