Have you ever seen someone wearing an item that you just fell in love with, but had no idea where to go to find the item? A new technology is entering the mainstream on technologyreview.com that will make it easy to find that shoe, dress, vase or even lipstick shade.
Nieman Marcus, Shoes.com and others are experimenting with the technology that could help them boost sales, while helping consumers shop for the products on their wish list. The technology has been in the works for years but previous versions didn’t live up to expectations.
Slyce is an image-processing technology that was developed by artificial-intelligence startup Sentient, that enables consumers to snap a photo of the item they’d like purchase, information then comes back that matches the product along with information on where the item can be purchased. For instance, let’s say you see someone with a unique purse, but you don’t know the person and are hesitant to ask where they got it. All you’d have to do is snap a photo of the item and information will pop up showing print catalogs, magazine ads and online stores where the product or similar products can be found.
Slyce’s visual searches can utilize 1, 2 and 3-D images which may include real world scanned actual product images as well as product tags, print materials, bar codes, QR codes and even coupons. When using product image, the consumer will get product matches as well as similar products. Print materials and product tags will return product matches and where the items can be purchased online while barcodes, QR codes and coupons will connect the buyer directly to the product and product information.
With the ever evolving use of computers, cell phones and other technologies developed to make consumers live easier and enhance the purchasing experience, new visual search technology is the next generation of purchasing in the evolving retail environment. With more and more retailers adopting this new technology, soon all buyers will have to do is snap, search and purchase.