Whitney Wolfe: A Glimpse of the Initiation of Bumble

Whitney Wolfe is the chief executive officer and founder of a dating app led by women. It is called Bumble. The article majors on the views from an interview that was conducted to know what she has to say about the entire matter and what people think about the Bumble. She disclosed that Bumble is not her first encounter with a dating connection. She narrates that in 2012; she had moved to Los Angles where she co-founded Tinder. However, she left the company due to unavoidable circumstances and accusations of sexual harassment as well as discrimination issues. The lawsuit was eventually settled, and as a way of moving on, Whitney Wolfe founded Bumble. At this point, she had begun figuring out how she would leverage her experiences into this new venture.

As she was contemplating on this new idea, Whitney received a call from the chief executive officer of one of the largest dating sites under Andrey Andreev. His company was called Badoo. He perceived the exit of Whitney as a way of landing into fresh and new opportunity to meet with the Badoo team that operated from London.On meeting, Andreev asked Whitney to join their team as a chief marketing officer. Whitney Wolfe did not take up the chance because for her she would have to relocate to London. In contrast, Whitney shared her views about the new project that she wanted to work on.All this while, Whitney was not interested in diving into dating. Hers was just to come up with a social network for women.

Nevertheless, Andreev advised here that this would be more brilliant if she does it in dating. Following this, Andreev was gracious enough to offer Whitney funding necessary for the app to take over. Andreev also offered Badoo technical team in building and shipping the same. Besides, there was the provision of decision-making and creative control towards giving the company direction.The funny this is that Whitney was not interested in building this kind of app and on the other hand, Andreev was not interested to be involved in social networking. She went home with the ambitions to make the Bumble, then Merci a reality. However, all this time, the idea of the support from Andreev was still fresh in her mind. Her husband Michael that awakened her to realize the opportunity and to seize it jealously. As a result, Whitney thought about the offer and felt that it was good enough not to consider. She then traveled to London and had a handshake with Andreev, and that is what marked the birth of the first dating app for women.

 

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